HALLMARK “WHEN YOU CARE ENOUGH, YOU CAN CHANGE THE WORLD”

Hallmark cards were falling out of relevance. We had to reposition it from a card company to a caring company. This campaign focuses on simple acts of kindness that show that when you care enough you can change a heart, a mind, and maybe even the world. 

“Hannah & Henry”

“Anthem”

 “Chair Surfing”