INTEL ANTHEM
Intel’s challenge was that they were defined solely as a chip manufacturer, stuck “inside” PCs. We needed to let the world know that intel stands for something much bigger. We needed to let the “inside” out. So we flipped the paradigm to show that with intel “inside” it makes for amazing experiences on the “outside”. This became the foundation of intel’s brand repositioning. It took them from declining sales, to what IPG MediaBrand now calls one of the most top five dynamic brands in the world.
We started with a :60 anthem and travelled the world to film the amazing experiences that intel powers from art, fashion medicine etc. Every time you saw the intel swirl, we broke it down and created content for digital and social spaces specific to our audience.
“WOW” :15
Social/Digital
